Digital Talent Strategy for Municipal Staff
Strengthening the city's digital talent.
Digitalization has brought about a profound transformation in the way we live, interact and work. Madrid, Digital Capital is the digital transformation strategy that the City Council has defined to drive the city's digital progress and provide opportunities for everyone: people, companies and the City Council itself. It aims to strengthen the digital leadership of the city by and for people, with citizens with digital skills to adapt to the new dynamics, digital talent to strengthen business progress and public employees to catalyze the digital transformation of the city.
Thus, within the strategic objective 1. Digital Services for people, digital training is established as a fundamental lever to strengthen the digital leadership of the city and to leave no one behind in this transformation.
In this context, the City Council has defined the Digital Inclusion and Empowerment for All Project, aligned with the ambitions of the Digital Transformation Strategy and its time horizon. This project is developed around 2 approaches: digital training for citizens and for public employees.
Within the citizenship approach, the aim is to:
- Training for Inclusion, Autonomy and Digital Participation of Citizenship.
- Digital Training for Work and Entrepreneurship.
And for municipal employees:
- Digital Training for Municipal Staff.
In this third dimension, the Digital Office, together with the Directorate General of Human Resources Planning and the Madrid Talent School, has developed the Digital Talent Strategy for Municipal Staff.
The Strategy builds on previous City Council initiatives and is aligned with European strategies and frameworks:
- Europe's Digital Decade Goals 2030.
- Digital Competences Framework DIGCOMP.
And national commitments, such as the National Digital Skills Plan - Digital Spain 2026.
The Digital Talent Strategy for Municipal Staff is a flexible tool with a long-term vision, in line with the time horizon defined in the Digital Transformation Strategy, which focuses on the training of municipal employees.
It contemplates and integrates the framework of digital competencies for public employees that have been adapted by the INAP, the FEMP and by 12 autonomous public administration schools, and that have been incorporated into the context of municipal staff the 21 DIGCOMPs foreseen in the digital compass.
It includes the experience of the Virtual Training School that has been training municipal staff in the use of corporate technology tools, providing both basic knowledge on cooperative work tools, as well as advanced knowledge on management platforms and common elements of digital administration.
It also collects previous learning from the project of transformation of the workplace.
EASYDRO with training resources, webinars, videos, quick and detailed guides on tools and services, to make their work simpler, more agile, efficient and mobile, where a Digital Adoption Index was established to evaluate the progress of this transformation.
Digital adoption rate. 40% Digitization of ways of working; 35% Experience of Cultural Change; 25% Employee Support and Service:
The Digital Talent Strategy promotes a long-term, flexible and dynamic transformation vision, as required by the current digital transformation processes, which allows training municipal staff and constantly strengthening their role as the real actor of the city's digital transformation. It consists of 3 mutually reinforcing backbone pillars:
- Strengthening skills and talent.
- Ensuring an enabling environment.
- Defining a path of continuous growth.
These pillars seek, in addition to strengthening the Municipal Staff Training Plans, to promote a cultural change in the City Council that allows building a path of continuous growth to strengthen the municipal employee of the future.
For this purpose, the profile of the Municipal Employee 5.0 and the 6 main attributes that allow him/her to play an active and motivating role in the digital transformation of the City Council were defined.
For each pillar, priority Work Areas have been defined that will allow the development of the attributes of the municipal employee and a work plan has been defined that will allow the execution of the strategy for the next 5 years.
In the following links you can consult the complete content of the Digital Talent Strategy of the Municipal Staff of the Madrid City Council, as well as a summary and presentation of the same:
- Digital Talent Strategy for Municipal Staff (PDF 4.861 KB)
- Summary of the Strategy (PDF 2.251 KB)
- Presentation of the Strategy (PDF 5.061 KB)